UA Hunt stands as a beacon of technological prowess in the realm of outerwear within Under Armour's impressive portfolio. Renowned for our cutting-edge down jackets and windbreakers, UA Hunt takes it a step further by incorporating groundbreaking features such as Goretex waterproofing, scent control, sherpa lining, and durable, silent outer layers—making it the ultimate choice for the most daring backcountry elk hunts.

To truly resonate with the most extreme hunters, we needed to demonstrate that our tech-infused gear could endure the harshest conditions that Mother Nature could unleash. Our answer to this challenge came in the form of a dynamic duo, Chris and Casey Keefer, hosts and filmmakers of Outdoor Channel's "Dropped." Plunged into unforgiving environments with limited resources, the Keefer Brothers faced a barrage of new challenges that tested their physical and mental resilience. Conflicts arose, tensions soared, yet Chris and Casey had to adapt to ensure their survival and eventual return to civilization.

In their previous season, after pushing themselves and their gear to the limits, the Keefer Brothers faced a critical setback. The outerwear from a previous sponsor failed them in the wild backcountry of Alaska, putting their lives in jeopardy. Recognizing the gravity of the situation, UA Hunt intervened, providing them with the best gear on the market, capable of withstanding anything Mother Nature could throw at them. Impressed by our commitment to excellence, Chris and Casey Keefer became proud UA Hunt athletes, ready to put our gear to the ultimate test.

As UA Hunt became an integral part of the Keefer Brothers' gear arsenal, viewers witnessed the resilience and performance of our outerwear on every episode of "Dropped: Project Origin." Facing the unpredictable forces of nature, the Keefer Brothers not only survived but thrived, living to tell tales of their extraordinary adventures.

The impact of this collaboration extended beyond television. On YouTube alone, the Keefer Brothers' meticulously chosen UA Hunt outfits garnered the attention of over 630,000 viewers, paving the way for a record-breaking season. The success of this partnership not only showcased the durability and reliability of UA Hunt gear but also solidified our position as the go-to choice for hunters embarking on the most challenging backcountry expeditions.