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Under Armour Internship

 

Under Armour

Making Athletes Better.

 

The Problem.

I had applied to 59 internships for my final summer as a college student - only 5 had emailed me back. Things were looking bleak. I saw Under Armour still had their application open - a day after it had closed. This was my chance. I sent the application a day late with a “why not” attitude - I was sure I wasn’t going to get it.

I got an email a few days later asking to schedule some time for a call. There was no way - it must’ve been a mistake. They probably emailed the wrong Zac.

Nope, they emailed the right Zac. I went through a stressful three rounds of interviews, and was offered the internship in Baltimore, Maryland, as a Global Brand Marketing Intern.


The Solution.

I spent three months on the East Coast (my first time), and became fully immersed in the culture and the profession. Every morning, I woke up trying to be better than I was the day before. I was thrown in the deep end of the brand marketing world, and came out the other side with lifelong friends, and some portfolio pieces, too.

I wish I could summarize the entire Under Armour experience, but anything I say wouldn’t do it justice. Feel free to contact me if you want to know more. Until then, keep scrolling to see if the work speaks where I cannot.

 

What Was Needed

Brand Marketing

Creative Direction

Digital Marketing

Content Strategy

Storytelling

Event Marketing

Product Knowledge

A Love For Sport

 
 

I took notes of every meeting or thought I had, or quotes I heard.

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Helped facilitate Vladimir Guerrero Jr.’s first visit to the UA HQ. Grabbed some content while he was there.

Vlad Jr. Content Metrics:

Organic, In-Feed Views

4,370,000

Organic, Story Views

322,000

Likes

22,000

 

Briefed in concepts to send out to artists for the MLB All Star Game.

 

Communicated and collaborated with UA collegiate partners to gather historical assets to tell stories for throwback uniforms to celebrate College Football’s 150th anniversary across social platforms.

Likes

+21,000

 

I had an amazing opportunity to fly out to Chicago to cover the All America Baseball weekend for my team. A lot of solid content captured.

(Shout out OzTech for the photos)

All America Baseball Content Metrics:

Impressions on Story

6,000,000

Organic and Paid, In-feed Impressions

2,100,000

Views on In-feed Video Content

+516,000