Imagine you have the opportunity to sell technical hunting apparel and hyper-specific fishing apparel in an athletic apparel company. It may seem like a daunting task, but it's also a chance to make a big splash - pun intended. The key to success is to appeal to the consumers who are the lifeblood of your business. In addition, you have to win the minds of internal teammates. If you haven't already read the UA Fish Brand Strategy case study, take a moment to catch up. In short, through thorough research, we discovered that fishing and hunting are the most aspirational outdoor activities, especially in the wake of the pandemic. As a result, we have a unique opportunity to inspire people to pursue their passions and take on new challenges.

Our team saw the potential in this information and created a Storyteller program to showcase our gear in the hands of the most authentic people in the outdoors and let them tell their stories. The program's sole focus is on telling an aspirational multimedia story, through several stages on our owned channels, that highlights our brand new seasonal product, our amazing athletes, and nuanced categories. These stories are big moments that we are proud to share with the world, as they offer a glimpse into specific pursuits, personalities, and regions. By sharing these stories, we hope to inspire others to pursue their dreams and achieve their goals, no matter how big or small.