Adobe Experience League

 
 

Adobe Experience League


Client: Adobe Experience Cloud

Role: UX Designer, Art Director

 

Type: UX/Gamification

Year: 2020

 
 
 
 

Embarking on a transformative journey, the Experience League project at Adobe exemplifies a remarkable tale of reinvention and innovation. Faced with the challenge of redefining its customer learning and success platform, Adobe sought to not only refresh the product UI but also to completely reshape the user experience from the ground up. The goal was ambitious: to evolve from a self-help portal to a dynamic customer success platform that fosters skill development, professional growth, and community connections. To tackle this, our team orchestrated a collaborative effort, combining strategic thinking, UX expertise, problem-solving acumen, and creative prowess.

Our approach began with a commitment to authenticity encapsulated in the mantra, "For real people, by real people." This philosophy guided every aspect of our work, from strategy and UX insights to the creative expressions in the design system. The resulting transformation showcases the power of smart design, where real individuals are celebrated as heroes through vibrant collages, adorned with bright Adobe colors and symbolic elements. This captivating narrative is not confined to the website alone; it extends seamlessly across various touchpoints, from social posts to email campaigns and even PowerPoint decks. This project was more than a visual overhaul—it delivered a comprehensive design system and a meticulously crafted customer flow, including a gamification element for motivation. The impact is undeniable; the Experience League project has earned accolades from Adobe clients and customers alike, breathing new life into the platform and establishing a compelling strategic position for sustained customer support and learning.

In essence, the Experience League project stands as a testament to the fusion of creativity, innovation, and strategic vision, turning a substantial challenge into a resounding success story. The revamped website not only aligns seamlessly with the Adobe brand but also enriches the user experience, making it more intuitive and immersive. The vibrant and energetic feel of the program, coupled with its newfound strategic focus, has left an indelible mark on both the audience and the industry, setting a new standard for excellence in customer engagement and retention with an average of 1.5M monthly visits on the webpage.

 

1.5M

Monthly Visits

 

1x

Successful Customer Success Platform


 

User Experience Design

From a UX perspective, the transformation of Adobe's Experience League involved a thorough reassessment and redesign of the entire user experience. We prioritized user-centric design principles, addressing existing pain points and ensuring a seamless and intuitive journey throughout the platform. Guided by the "For real people, by real people" mantra, our approach integrated authentic human stories into the design system, using vibrant Adobe colors and artistic elements to create a relatable and inspiring experience for users. Strategic customer flows, gamification elements, and a cohesive design extended beyond the website to social posts, email campaigns, and presentations, resulting in a revitalized Experience League that exceeds user expectations, resonates with the audience, and contributes to long-term client and customer engagement.

 
 

 
 

Gamification

How it works

As users complete courses, they achieve new levels of mastery, with accompanying digital badges to show it off. They also earn digital cards featuring artful, one-of-a-kind illustrations. Each card is worth a certain amount of points based on the accomplishment, which can be redeemed for fun and meaningful rewards. The reward system combined with beautiful interactions, a fresh design language, and a continuous stream of platform enhancements, will have users engaged in their professional growth and more motivated to use Experience League as a way to level up their skillset so they can stay ready to contribute and make a daily impact in our new digital world.

 

Competency Recognition (below, left); User Archetypes (below, right)

Course Complete Recognition Cards (below)

Achievement Displays (below)